Egadd
My design practice focused on out-of-the-box branding for small to mid-sized companies. As creative director, I managed the business and was hands-on for projects ranging from packaging and identity, to websites and programmatic banners.
My design practice focused on out-of-the-box branding for small to mid-sized companies. As creative director, I managed the business and was hands-on for projects ranging from packaging and identity, to websites and programmatic banners.
The owners of a boutique Sonoma winery that produces Italian varietal wines asked me to design their labels. A photograph of the vineyard inspired the illustration I drew – and became the basis for the labels. Metallic inks were used for a baroque look that complemented their lush red wines.
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The same company that started casting strange little objects into glycerin soaps approached me to do two new lines. The devil ducks are a twist on the classic rubber ducky – and soap-on-a-rope is a kitschy way to keep soap from getting soggy. Both are good, clean fun!
Fabulous, fresh, and fun – sassy products fit for any queen! I designed the whimsical packaging, illustrations, and brochure for this organic bath and body company.
An energetic start-up that wanted to connect disparate teams everywhere needed to attract qualified channel partners. MobileSys hired me to create several direct mail pieces, data sheets, and a brochure.
Much more than a logo, good branding is an evolving perception of your story – and it's the basis of an emotional connection with your audience. Every touchpoint is significant for a positive customer experience, and often, it begins with an identity system.
Whether announcing an event with Beach Blanket Babylon or an artists opening – there is something special about getting an invitation. Here are a few of my favorites.